Industry Profile: Larry Collins

We were able to chat with Larry Collins, Vice President, Film for Carmike Cinemas about life in the exhibition industry and his own personal taste in movies.

Number of years he has been in the exhibition industry: 33

How did you get started?

"My first job in the industry was in high school. I had a summer job as an usher in Downtown Philadelphia and I saw Irma a Douce 47 times and I laughed every time. I just got fascinated with movies ... My stepfather owned some theatres in York, PA and as I got a little older I asked him some questions about the industry: How do the movies get there?, Who buys them?, Who sells them?

After college he got me an interview and I got a job with Universal as a student booker and I just progressed from there."

What was the first movie you saw in theatres?

"I don’t know if this was the first movie, but I saw the first Rock and Roll movie, Rock Around the Clock with Bill Haley and the Comets."

What is your favorite movie of all time?

"Lawrence of Arabia. Always has been and I think it always will be."

What does your job entail on a day-to-day basis?

"I oversee our bookings on our 2,500 screens and 300 theatres in 36 states. That’s Carmike. I negotiate the film terms. I also do inside corporate work, as far as budgeting, G & A expenses. I get involved with advertising when necessary, our website when necessary, a little bit of everything that might have to do with film."

How much do you deal with studios directly?

"That’s most of my job. I would say about 60-70% [of the time] I deal with them."

So what’s your favorite part of your job?

"Each week is different. You plan your bookings months in advance and then it gets to the week of and you fine tune it and you try to get as many prints or screens as possible or as little as possible depending on the movie. And then it’s either gratifying or disappointing depending on the weekend. Even though it’s not something that you’ve done personally, when the movie does well you’re happy."

What kind of process do you go through when booking a movie?

"Well, a lot of it is gut. It’s your own personal opinion. You have to take it market-by-market, one film may work better in this market and maybe in the North than it does in the Mid-West or in the South or in the North-West. [Carmike is] in 36 states so I have to look at each region.

Carmike is now full-steam ahead for specialty and art films. We’re trying to play as much of them as possible all year long, and we never really did before. We are playing The Visitor, we are playing Mongol ... Unfortunately, it’s a very highly competitive market for screen time. Do we want four prints of Dark Knight and then play The Visitor and take one away?

It’s the maneuvering around, making sure you have enough seats for every film that is available."

How are you dealing with the digital transition?

"With digital, we’ve already done our roll-out. We’re ready to rock-and-roll, as I say ... We’ve gone through this for the last two years. If you asked me this two years ago I probably would be pulling my hair out. But today, I’m in the very comfortable position where I can use the digital screens to our advantage."

What do you think the exhibition industry needs to do in the future to make sure that younger generations keep coming to the movies?

"That’s a good question. I have a 23-year-old son, who is a big movie buff and he has his laptop, he has his iPod, he has his cell phone that can do all this, but he still loves to go to the movies. Can you imagine seeing a comedy on your cell phone or on a TV compared to seeing a comedy in a theatre? Laughter is contagious.

So, to me, if you really want to enjoy a movie, like a comedy, you really need to go to a theatre with an audience full of people. If you want to go see an epic movie like Transformers, or Batman, Iron Man, Chronicles of Narnia, can you imagine seeing something like that on your cell phone or your laptop?

As expensive as people may think it is, it’s still the cheapest form of entertainment. It’s escapism. To me, people will always need to go out to the movie theatres to escape from reality."

What movies are you looking forward to in the future?

One of the most exciting things coming up now is Sony’s Hot Ticket. They’re releasing Cirque du Soleil in August and the live, last Broadway performance of Rent as alternative content which is a part of digital screens and I think that is a big part of our industry.

We certainly have tried a lot of alternative content and some rock concerts may work and WWE wrestling may work. I’m just personally very excited about Cirque du Soleil and Rent. I just feel that people in the small towns who can’t get to Broadway don’t have an opportunity to see these kind of shows, which now through Sony and Hot Ticket they will."

(Spanish)
Perfil De la Industria: Larry Collins
Podíamos charlar con Larry Collins, vice presidente, película para
los cines de Carmike sobre vida en la industria de la exposición y su
propio gusto personal en películas. Número de años él ha estado en
la industria de la exposición: ¿33 cómo lo hizo usted consiguieron
comenzado? "mi primer trabajo en la industria estaba en High School
secundaria. Tenía un trabajo del verano mientras que un ujier en
Philadelphia céntrica y yo vimos Irma un Douce 47 veces y reí cada
vez. Acabo de conseguir fascinado con películas... Mi padrastro
poseyó algunos teatros en York, PA y como conseguí un poco más
viejo le hice algunas preguntas acerca de la industria: Cómo haga las
películas consiguen allí?, Quién las compra?, ¿Quién los vende?
Después de que la universidad él me consiguiera una entrevista y
conseguí un trabajo con el universal mientras que un booker y yo del
estudiante acaban de progresar de allí." ¿Cuál era la primera
película que usted vio en teatros? "I don’t sabe si ésta era
la primera película, solamente yo consideró la primera película de
la rock and roll, la roca alrededor del reloj con la cuenta Haley y
los cometas." ¿Cuál es su película preferida de toda la hora?
"Lorenzo de Arabia. Ha estado siempre y pienso que estará siempre."
¿Qué su trabajo exige sobre una base cotidiana? "superviso nuestras
reservaciones en nuestras 2.500 pantallas y 300 teatros en 36 estados.
That’s Carmike. Negocio los términos de la película. También
hago el trabajo corporativo del interior, hasta el presupuesto, costos
de G y de A. GE I

(French)
Profil D'Industrie : Larry Collins
Nous pouvions causer avec Larry Collins, vice-président, film pour
des cinémas de Carmike au sujet de la vie dans l'industrie
d'exposition et son propre goût personnel dans les films. Nombre
d'années il a été dans l'industrie d'exposition : 33 comment vous
obtiennent commencés ? "mon premier travail dans l'industrie était
dans le lycée. J'ai eu un travail d'été pendant qu'un huissier à
Philadelphie du centre et moi voyions Irma un Douce 47 fois et je
riais chaque fois. J'ai juste obtenu fasciné avec des films... Mon
beau-père a possédé quelques théâtres à York, PA et pendant que
j'obtenais plus ancien je lui ai posé quelques questions sur
l'industrie : Comment faites les films y arrivent ?, Qui les achète
?, Qui les vend ? Après que l'université il m'ait obtenu une
entrevue et j'ai obtenu un travail avec l'universel pendant qu'un
booker et moi d'étudiant progressions juste de là." Quel était le
premier film que vous avez vu dans les théâtres ? "I don’t
savent si c'était le premier film, mais j'a vu le premier film de
rock, la roche vingt-quatre heures sur vingt-quatre avec la facture
Haley et les comètes." Quel est votre film préféré de toute
l'heure ? "Laurent de l'Arabie. Toujours a été et je pense qu'elle
toujours sera." Que votre travail nécessite-t-il sur une base de jour
en jour ? "je surveille nos réservations sur nos 2.500 écrans et 300
théâtres dans 36 états. That’s Carmike. Je négocie les
limites de film. J'effectue également le travail de corporation
d'intérieur, jusque économiser, des dépenses de G et de A. GE I